PROJECTING NIGERIA’S SOFT POWER THROUGH CULINARY DIPLOMACY
Culinary diplomacy, also referred to as gastrodiplomacy, involves using cuisine to communicate culture in a public diplomacy context. While many countries are using their cuisines to project power around the world, African countries are not yet exploiting culinary diplomacy as a tool of international relations, despite the fact that the continent can boast of myriad of cuisines peculiar to its various cultures. This paper examines the concept of culinary diplomacy and the role cuisines play in diplomacy. It advocates that Nigeria (and by extension, other African countries) should embrace the exporting of the country’s culinary heritage in an effort to project its image, thereby encouraging economic investment and trade, and engaging with members of the international community on a cultural and personal level.
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