CREATIVITY RESEARCH IN NIGERIA: A RESEARCH AGENDA FOR THE STUDY OF ORGANIZATIONAL CREATIVITY
In today’s highly competitive environment, creativity has been used as a yardstick for measuring success and competiveness among individuals, organizations and nations. Generally, whether in the domain of work or society at large, when a significant number possess creative ability it brings about transformational change in the personal professionalism and overall national development. Obviously, creativity research has been with us for some decades, but distinctively, in the western world researchers and practitioners have devoted increased attention towards the understanding of the factors predicting creative performance. An extensive review of creativity research in Nigeria revealed a substantial gap and inconsistencies in methodological approaches among scholars. Moreover, the Nigerian orientation to creativity research is out of tune with current conceptualizations and trends in creativity research. A research agenda assumed to overcome the shortcoming of earlier studies is proposed. In view of this, it is imperative to propose a research agenda towards understanding organizational creativity in Nigeria. It is believed that this would provide theoretical, practical and social, relevance to stimulate creativity and productivity in our organizations and also deal with the shortcomings of earlier research endeavour.
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