ANATOMY OF MARKETING IN OJA’BA AND OJE TRADITIONAL MARKETS, IBADAN, NIGERIA

Femi A. BALOGUN

Abstract


 

                      

The study examined the availability, physical environment, mode of transportation, demand and supply, and buying and selling of products in Oja’ba and Oje traditional markets, Ibadan, Nigeria. Systematic and accidental sampling methods were used to sample 167 traders and 30 buyers from 3,347 traders and uncountable buyers in the markets. Concept of marketing and theory of consumer behaviour were used as an anchor for the study. Using descriptive and correlation coefficient, the findings of the study revealed that: there is 99% correlation between consumers level of patronage and market product, availability and affordability of market products influenced the increasing level of consumers’ patronage, increase in the prices of market product are not significant as long as consumers’ need satisfaction is a guarantee, demand for market products in the festive, peak and off-peak periods suggests an increase in the supply of the products, on-street trading dominates the markets, negotiation is being used as an instrument of resolution in price conflict between buyers and sellers. Upgrading to organized markets is being proposed in addressing the identified challenges of on-street trading, inadequate parking space, inadequate shop and store in the markets. 

 

 


Keywords


Anatomy; Market items; Oja’ba; Oje and Traditional markets

Full Text:

PDF

References


Adalemo, A.I., 1979. Small Urban Centres in Nigeria’s Development Strategy; The role of rural market centres, small urban centres in rural development in Africa. African Studies, 1: 128-130

Adegbuyi, O. 2016. Marketing Concept and Satisfaction of Consumer Needs: The Nigerian Consumer Experience.

Journal of Marketing, Vol. 4

Assael, H. (1992). Consumer Behaviour and Marketing Action, PWS-Kent Publishing Company, Boston

American Marketing Association (AMA), 2013. Concept of Marketing, Available at www.ama.org/.../pages/definition-of-marketing.aspx

Arangrande, M. (1997). Methodological Approaches to Analysis of Food Supply and Distribution Systems. Food into Cities Collection, AC/11-97E. Food and Agriculture Ogarnization, Rome. Retrieved online on 2/20/2020 from http://www.fao.org/ag/ags/agsm/SADA/Docs/Doc/AC1197E.doc

Balogun, F.A. (2012). Management of Traditional Markets: A focus on Oja ‘ba and Oje Markets in Ibadan, Nigeria.

Unpublished thesis, Department of Urban and Regional Planning, University of Ibadan, Ibadan

Da Vanus, D.A. 2002. Surveys in Social Research, UCL Press, London, Fifth Edition, p. 45

Filani, M.O. 1994. Ibadan Region, Rex Charles Publication, Ibadan. P.169

Goossens, F. (1994). Performance of Cassava Marketing in Zaire. Louvain

Goossens, F., Minten, B. and Tollens, E. (1994). Nourrir Kinshasa. Paris

Kotler, P. and Armstrong, G. 1996. Principles of Marketing in American Marketing Association, Available at www.books.goggle.com

Lutz, C. 91994). The functioning of the maize market in Benin: spatial and temporal arbitrage on the market of a staple food crop. Amsterdam

Mehmood, Y and Bahzad, P.K., (2018). Availability and Affordability of Food Items in Pakistan, retrieved online form AgriHunt on 24/06/2018

NetMBA, Marketing Concept 2010. Available at www.netmba.com/marketing

Nair, S.R. (2004). Consumer Behaviour in Indian Perspective, Himalaya Publishing House, New Delhi

Subhanjali, C. 2013. Basic Concepts in Marketing, Lesson 16, 2013, pp 239,240

Vagale, L.R. 1973. Anatomy of Traditional Markets in Nigeria: Focus on Ibadan City. The Polytechnic, Ibadan, Town Planning Development


Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.